<aside> 💡 The entertainment sectors GET focuses on are expected to expand even further. The table below outlines the market size of each major sector and GET’s points of connection.

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Market Overview and Growth Trends by Sector

In 2023, the global Entertainment & Media (E&M) market reached approximately $2.8 trillion and is projected to surpass $3.4 trillion by 2028. Driving this growth are digital domains such as streaming distribution, gaming, XR (VR/AR), and NFTs.

• Data Sources

Over 70% of total revenue is concentrated in these areas. The following trends are reshaping the industry’s overall structure:

• Rapid increase in smartphone/mobile-centered, experience-based content consumption
• Economic empowerment of “ownership” and “participation” through Web3, NFTs, and RWAs
• Use of generative AI to accelerate, lower costs, and generalize production, editing, and promotion

GET provides a new infrastructure that balances economic and cultural value, serving as the token foundation responding to these structural transformations.

Growth Trends by Sector

Web3 entertainment is expected to evolve in the following directions:

• NFT Evolution: Experience-based and proof-of-value NFTs (e.g., viewing rights, ranking proofs, reward NFTs)
• Fan Tokens: The core of participatory governance where fans’ voices shape projects
• RWA Integration: Linking live tickets, merchandise, premium venues, digital perks, and intellectual property (IP) for ownership, fractionalization, and secondary distribution
• Web3 Payments: Leveraging GET Pay and similar tools to merge daily consumption with token economies
• Generative AI: Supporting creation, custom NFTs, incentive design, and user-generated economies

GET is more than just a token—it is establishing itself as the core infrastructure of Web3 entertainment.

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